People · Partnerships · Progress

Strategic Insight. Meaningful Connections. Healthier Tomorrows.

EyeExec Advisory Group advises ophthalmic, dental and healthcare practice owners on running stronger businesses — and on the transitions that define their legacy.

A doctor and an advisor shaking hands in a modern eye care practiceOptometrist with a smiling patient trying on new glasses25+ years

People

Leaders, clinicians and teams are the engine of every practice. We help you build and retain them.

Partnerships

The right partner — buyer, investor, or industry ally — changes the trajectory of a practice.

Progress

Measurable operational gains and a clear path to the next chapter of your business.

What We Do

Advisory built around the practice owner

Operational Excellence

Diagnose bottlenecks across scheduling, staffing, revenue cycle and patient flow, then implement practical fixes.

Practice Evaluations

Objective valuation and readiness assessments that surface value drivers and risks before buyers find them.

Brokering

Confidential representation through buyer outreach, negotiation and closing for enterprise and private practices.

Speaking Engagements

Keynotes and workshops on practice growth, consolidation trends and leadership for industry audiences.

See how we work →
Bryan Rogoff in conversation at a glaucoma industry event

People. Partnerships. Progress.

Who We Serve

Enterprise and private practice owners

We work with ophthalmology, optometry, dental and broader healthcare organizations — from single-location owners planning their next chapter to multi-site enterprises building scale.

  • • Owners preparing a practice for sale or succession
  • • Groups pursuing growth, acquisitions or de novo expansion
  • • Leadership teams tackling margin, staffing and workflow pressure
  • • Industry organizations seeking an expert voice on stage

Testimonials

Results that speak for themselves

Leadership

Strategic, dynamic leadership

Bryan is a strong, dynamic leader who happens to be a great clinician and a solid business, people, and process manager. He is a strategic thinker who fully understands the need for clear and concise communication when directing projects at all levels. He is a creative thinker who originates and develops plans to ensure the job is done quickly and correctly. He is highly motivated to succeed in both his personal and professional life and sets goals to ensure success.

Sharon Petitt

Sr. Vice President of Operations, National Vision Holdings

Partnership

Bringing new technology into practice

What I've found so helpful in working with Bryan is his real-world focus on resolving challenges to the implementation of new medical technologies into clinical practice. It's not enough to launch new technologies: they must be shepherded into practice, thinking of workflow issues, changes in practice, reimbursement realities, along with the best ways to educate the patient. In all these areas, Bryan brings tremendous experience and value.

Luca Sergio

President & CEO, Ethis HealthTech, LLC

Successful Transition

5-star corporate practice sale

My first encounter with Dr. Rogoff was at a CE event. I was so impressed with his professionalism, as well as his depth of knowledge of practice management, that I decided to hire him for the sale of my corporate practice (something I thought I would never do!). I mention "corporate" because he soon taught me that this setting is a different animal from the typical non-corporate setting. Dr. Rogoff was quick to convey what practice documents would be required and responded in a very timely manner to phone calls and emails as those documents manifested. In very short order, he was able to outline several options and scenarios that I could and should consider. His attention to detail was most impressive. His counseling and suggestions of actions to take were all done without pressure and with utmost sincerity. In my 42 years of practice, I have not encountered any individual who is more professional, more equipped, or more talented than Dr. Rogoff. I give Dr. Rogoff a 5 Star rating and when asked will, without hesitation, recommend his consulting services. And by the way... he's just a real nice guy!

Mitchel L. Wess, OD

Rockport Vision Care

Speaking & Consulting

Complex concepts made simple

Dr. Rogoff is an adaptable, affable, and able business and financial consultant and lecturer. He adapts well to changes in the business environment and his material and advice is intuitive and well-grounded. Whether he is one-on-one or one-to-audience, Dr. Rogoff simplifies complex concepts without losing the theoretical and practical precepts that make his information so durable and relevant. In summary, Dr. Rogoff has the ability to combine theory and practice in the areas of business development, professional relations, and operations, and would be a welcome addition to anybody's executive suite.

Richard Hom, OD, PhD

Anthem BCBS

Let's start the conversation

Tell us where your practice is today and where you want it to go. The first conversation is always free.

Contact EyeExec