People · Partnerships · Progress
Strategic Insight. Meaningful Connections. Healthier Tomorrows.
EyeExec Advisory Group advises ophthalmic, dental and healthcare practice owners on running stronger businesses — and on the transitions that define their legacy.

25+ yearsPeople
Leaders, clinicians and teams are the engine of every practice. We help you build and retain them.
Partnerships
The right partner — buyer, investor, or industry ally — changes the trajectory of a practice.
Progress
Measurable operational gains and a clear path to the next chapter of your business.
What We Do
Advisory built around the practice owner
Operational Excellence
Diagnose bottlenecks across scheduling, staffing, revenue cycle and patient flow, then implement practical fixes.
Practice Evaluations
Objective valuation and readiness assessments that surface value drivers and risks before buyers find them.
Brokering
Confidential representation through buyer outreach, negotiation and closing for enterprise and private practices.
Speaking Engagements
Keynotes and workshops on practice growth, consolidation trends and leadership for industry audiences.

People. Partnerships. Progress.
Who We Serve
Enterprise and private practice owners
We work with ophthalmology, optometry, dental and broader healthcare organizations — from single-location owners planning their next chapter to multi-site enterprises building scale.
- • Owners preparing a practice for sale or succession
- • Groups pursuing growth, acquisitions or de novo expansion
- • Leadership teams tackling margin, staffing and workflow pressure
- • Industry organizations seeking an expert voice on stage
Testimonials
Results that speak for themselves
Strategic, dynamic leadership
Bryan is a strong, dynamic leader who happens to be a great clinician and a solid business, people, and process manager. He is a strategic thinker who fully understands the need for clear and concise communication when directing projects at all levels. He is a creative thinker who originates and develops plans to ensure the job is done quickly and correctly. He is highly motivated to succeed in both his personal and professional life and sets goals to ensure success.
Sharon Petitt
Sr. Vice President of Operations, National Vision Holdings
Bringing new technology into practice
What I've found so helpful in working with Bryan is his real-world focus on resolving challenges to the implementation of new medical technologies into clinical practice. It's not enough to launch new technologies: they must be shepherded into practice, thinking of workflow issues, changes in practice, reimbursement realities, along with the best ways to educate the patient. In all these areas, Bryan brings tremendous experience and value.
Luca Sergio
President & CEO, Ethis HealthTech, LLC
5-star corporate practice sale
My first encounter with Dr. Rogoff was at a CE event. I was so impressed with his professionalism, as well as his depth of knowledge of practice management, that I decided to hire him for the sale of my corporate practice (something I thought I would never do!). I mention "corporate" because he soon taught me that this setting is a different animal from the typical non-corporate setting. Dr. Rogoff was quick to convey what practice documents would be required and responded in a very timely manner to phone calls and emails as those documents manifested. In very short order, he was able to outline several options and scenarios that I could and should consider. His attention to detail was most impressive. His counseling and suggestions of actions to take were all done without pressure and with utmost sincerity. In my 42 years of practice, I have not encountered any individual who is more professional, more equipped, or more talented than Dr. Rogoff. I give Dr. Rogoff a 5 Star rating and when asked will, without hesitation, recommend his consulting services. And by the way... he's just a real nice guy!
Mitchel L. Wess, OD
Rockport Vision Care
Complex concepts made simple
Dr. Rogoff is an adaptable, affable, and able business and financial consultant and lecturer. He adapts well to changes in the business environment and his material and advice is intuitive and well-grounded. Whether he is one-on-one or one-to-audience, Dr. Rogoff simplifies complex concepts without losing the theoretical and practical precepts that make his information so durable and relevant. In summary, Dr. Rogoff has the ability to combine theory and practice in the areas of business development, professional relations, and operations, and would be a welcome addition to anybody's executive suite.
Richard Hom, OD, PhD
Anthem BCBS
Let's start the conversation
Tell us where your practice is today and where you want it to go. The first conversation is always free.
Contact EyeExec